Pathfinders - Animated Ident

Animated ident for Pathfinders Studio.

The logo design was already there - and it was amazing! They just needed help bringing it to life.

We went through quite a few iterations for this animated ident - one of them being a cosmic zoom out with hundreds of warping stars that nearly blew out our computers when it came to render :’)

In the end, we focused on creating a story for the character - placing them in the planet they’re exploring and really bringing in motion graphics to make it all as dynamic as possible. We had worked on an ident for Pathfinders before; with their previous logo.  And we knew that they liked visuals that warp and flow smoothly, so we kept that up for this new version.

We brought in halftone for texturing the planet whilst keeping with the logo designer’s beautiful hand-drawn style.  We focused on keeping this style as close as possible for every asset we created (namely the planet and the moons orbiting it).

Once we had the world, it was the character’s turn to come to life.  It was not originally designed for animation, so we had to “break it up” separating their limbs and being very careful to keep all the strokes exactly as they were so the ident would match up perfectly to the logo design.

This project was FUN and it’s always an extra plus for us to work with anything games-design related.  We’re really pleased with how it turned out - it’s the kind of loop you could watch hours on end!