Facebook - Alentando Juntos

We created a series of animated clips for Facebook Argentina for their B2B ad campaign covering five South American countries for the Football World Cup 2018.

We teamed up with one of Buenos Aires’ best illustrators, Lucia Paul, to create the animations.

The animations had to be created so we could easily switch the colour palette & assets so they would represent the winning team for each match. Of course we wouldn’t know the result of each match & the data that would come in until the very last minute, so this project was all about planning ahead.

In total we had about 10 “re-usable” animation clips that would cover from the individual group phases all the way to the finals.