ASE - Colton Hills
Association for Science Education
It was our pleasure to create an animated video for ASE - highlighting their focus on inclusion and helping under represented groups access STEM subjects🚀
The video was a case study about the work they’ve done at Colton Hills - from challenging outdated stereotypes, to celebrating multicultural days, ASE helped them diversify representation.
We went for a fun cut-out style, utilizing a mix of vector and bitmap images. Sometimes playing with motion graphics, and other times using imagery kids could relate to (bring forth the emojis).
We had wonderful Alex Davy help us out with the storyboard stage. She did a wonderful job combining our vision with the client’s and finding the right imagery to represent each shot.
From concept to reality
One of our favourite scenes involved adding representation to old science books. We went through old GCSE coursebooks from back when we were students - it was surprising to find the lack of representation in these! We took some of the images and altered them to bring back the diversification that was omitted at the time 🤷🏽♀️
We LOVE working with clients with objectives like this, and would love to do more of this in the future! If you work in education and want to help educate or show the work you’ve done to increase representation, please get in touch! We can help you inspire change 🌟✨
This style was definitely different from what we usually have in our portfolio. But after getting past the royalty-free resource chaos, and diligent file management, we actually had a lot of fun working on this video - it’s good to be out of our comfort zone.
